Like a fingerprint, every human being has its unique motivational profile, which rules all of our actions and behaviors. All of us respond to most motivators in some way but without exception, we all have one that drives us the most. The motivational research by
American Professor Steven Reiss forms the scientific basis for the standardized assessment Reiss Motivation Profile® (RMP). He identified a total of 16 basic desires, common to all people. These basic desires or motives are psychological needs that we seek to satisfy in a recurrent way throughout our lives, determining our behavior and engagement, both personally and professionally.
These 16 motifs are shaped by our genes and our early experiences, in childhood and youth, and remain constant throughout our lives, providing us with a stable orientation.
Unlike many other personality assessment tools, the Reiss Motivation Profile® reveals a person’s total desire, motives, and value structure. Each person seeks, wants or needs every single one of the 16 reasons with a different intensity, translating their uniqueness and personality, refuting the idea of a hierarchy of motives or needs equal for all.
The 16 Basic Desires
Reiss Motivation Profile® (RMP) is a concrete, detailed image of a person’s individual basic desires, motives, and values. The name comes from the professor of psychology, Steven Reiss, whose team asked thousands of people in 1995-1998 what motivates them and what makes them happy. The result is the world’s first scientifically proven approach to human motivation.
Reiss Motivation Profile® is the only personality tool on the market which looks at the underlying reasons, in other words, the root causes of human behavior, and as such gets to the bottom of the fundamental, immutable aspects of individual personality.
Reiss Motivation Profile® complies the following scientific criteria:
- Objectivity: all qualified persons must be able to carry out and then interpret the test results by applying the same criteria
- Validity: the 16 scales show high levels of concurrent and criterion-related validity. Several scales also show high convergence validity.
- Social desirability: social desirability - checked using Marlowe-Crowne Social Desirability Scale (MCSDS) - is under three percent.
- Test-Retest-Reliability: the four-week Test-Retest-Reliability of the 16 scales scores between 0.69 and 0.88, internal consistency - measured using Cronbachs Alpha - between 0.71 and 0.92.
You can read about the test/retest validity of Reiss Motivation Profile® here
Many tests instruments group people into generalized?categories, Reiss Motivation Profile? (RMP) doesn’t.
Each person gets a completely individual profile, we like to call it your motivation fingerprint, that shows information on the expression of the 16 basic desires. RMP can produce more than 6,000,000,000 different personality profiles combinations. RMP is also the only empirically developed and scientifically valid tool to measure individual motivation.
RMP does not study behavior but explains how and why a certain behavior can be observed. RMP allows you to discover and understand each person natural talent and potential, which can be derived from the individual value system.
Contrary to other instruments that show the individual?s personality traits, RMP explains what motivates those traits, as so it can be a complement to most personality instruments used in the market.
There are several essential points to bear in mind regarding the practical application of the theory of the 16 basic desires:
- Each basic desire can be a performance driver.
- Basic desires which are either particularly strong or weak in an individual are equally strong performance drivers.
- A basic desire never exists in isolation as the combination of basic desires is important.
- Each person prioritizes their basic desires according to their values, and they are the basis of our motivation.
- Basic desires are about intrinsically valued goals and satiating intensity.
- Basic desires predict behavior in natural environments.
- Motivation is highly multifaceted.
- Each of the sixteen basic desires can be considered as a continuum of motivation.
- A point on this continuum shows the intensity of motivation.
- Each intensity is stable over a long period of our lives, with possible minor variations.
The Reiss Motivation Profile? (RMP) can be used in the following areas:
- Leadership Development
- HR Management
- Sales Performance
- Customer Relationship
- Team Building
- Personal Development
- Develop more authentic and effective leaders.
- Develop strong teams where members truly understand each other and how to work towards common goals.
- Understand the inner drive of your employees to meet challenges and goals.
- Recruit professionals with the right motivations for the role.
- Put the right professional in the right job.
- Reduce burnouts by understanding the motives behind stress and acting upon them.
- Provides a better understanding of yourself, others and the social dynamics in which you are in, and that will help you to enhance your Personal Brand.
- Align your goals with your values, mobilizing your driving force to achieve them.
- Predict your behavior and be mentally prepared for all situations.
- Increase the knowledge of what motivates you, allowing to choose the context where you can "shine".