The Internet changed the way people collaborate, think and impact others and, in this interconnected world. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for all the roles that it plays in people’s lives.
Companies need sales, marketing and employees to collaborate and empower each other to attract and retain customers, in a planned and effective way, not forgetting that the sum total of all online interactions can impact companies reputation. Today, online reputation has become the number one risk for any professional as it is almost impossible to control everything that exists online about us.
Are your company leveraging the new ways of doing business? Do you know what is being said about you, your business and your brand over the web and how to manage it?