SOCIAL MEDIA

The Internet changed the way people collaborate, think and impact others and, in this interconnected world. As social media has become an integral part of human behavior, companies intending to drive serious business through social can’t look at it as merely a sales tool; they have to account for all the roles that it plays in people’s lives.

Companies need sales, marketing and employees to collaborate and empower each other to attract and retain customers, in a planned and effective way, not forgetting that the sum total of all online interactions can impact companies reputation. Today, online reputation has become the number one risk for any professional as it is almost impossible to control everything that exists online about us.

Are your company leveraging the new ways of doing business? Do you know what is being said about you, your business and your brand over the web and how to manage it?

Unknown

The essence of social media is knowing your audiences and engaging them in something they love.

Approach

Our global framework for Social Media

Singularis Social Media Global Framework
We start by analyzing your company's and employee's social media presence. It's vital to identify the actual starting point, and how everyone inside the company is communicating through the different online channels, and what message is being conveyed.
A successful program requires a substantial amount of planning. This phase is where we will consider all operational elements of a program like defining goals & objectives, program milestones, selection criteria, stakeholder collaboration, and technology deployment.
Identifying the right employees to serve as ambassadors, training them and segmenting their content will ensure they have a positive experience. We will work with you to select the roles and employees that need reach out on social media, according to your goals.
Being on social media is more than just sharing branded content on different platforms. It involves activating employees using strategic calls-to-action, in order for them to be real brand storytellers so they can create and share content that is aligned to the overall company's narrative.
Leveraging the digital ecosystem by integrating employee-generated stories and content across different social networks is critical to success. Doing correctly will ensure that trusted, authentic and more human content will reach your brand’s audience through the right channel at the right time.

ANALYZE

Starting with a detailed analysis of your company’s and employee’s social media presence. It’s vital to identify the actual starting point, and how everyone inside the company is communicating through the different online channels, and what message is being conveyed.

PLAN

A successful program requires a substantial amount of planning. This is where we will consider all operational elements of a program like defining goals & objectives, program milestones, selection criteria, stakeholder collaboration, and technology deployment.

IDENTIFY

Identifying the right employees to serve as ambassadors, training them and segmenting their content will ensure they have a positive experience. We will work with you to select the roles and employees that need reach out on social media, according to your goals.

ACTIVATE

Being on social media is more than just sharing branded content on different platforms. It involves activating employees using strategic calls-to-action. In order for them to be real brand storytellers so they can create and share content that is aligned to the overall company’s narrative.

AMPLIFY

Leveraging the digital ecosystem by integrating employee-generated stories and content across different social networks. Doing it correctly will ensure that trusted, authentic and more human content will reach your brand’s audience through the right channel, at the right time.

Services

What can we provide to you

  • LinkedIn Optimization

    Leverage the power of LinkedIn to connect with your peers, do more business and increase your authority. Work your professional and company profile to achieve your goals in the biggest online professional network.

  • Social Selling

    Leverage your personal brand and social network to find the right prospects, build trusted relationships, and achieve your sales goals.

  • Social Recruiting

    Find talented professionals through social media. Leverage the power of LinkedIn combined with other social networks and tools to identify the right person for the job.

  • Social Branding

    Use social networks in a correct and effective way, to position yourself as a specialist and a go-to-person in your field.with a special focus on the professional social network LinkedIn

  • Reputation Management

    Understand how you and your company is seen online. Define the right strategies to monitor, repair and prevent reputations issues. Develop a reputation aligned with your company’s values.

  • Employee Advocacy

    Mobilize employees to participate in industry conversations feeds. Activate them as media to reach new audiences through online channels.

Impact

Benefits of our Social Media Services

FOR COMPANIES
  • Increase social exposure and brand awareness
  • Shortens sales cycle
  • Attract and retain new customers
  • Increase consumer trust and relationship
  • Increase internal employee engagement and loyalty
  • Encourage employee self-care at work
FOR PROFESSIONALS
  • Increase Professional reputation
  • Increase efficiency and productivity
  • More and better qualified leads
  • Better customer relationship
  • Be recognized as thought leader, influencer, and expert
  • Boost self-expression and help you become a brand ambassador

Got questions? We’d love to talk to you.

Contact Us

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